Saturday, February 14, 2009

The Most Important PR Campaign Ever

In the course of my four+ years in travel PR, I’ve had the good fortune of working on some groundbreaking campaigns.

From Starwood Caribbean’s award-winning Procreation Vacation package (named by yours truly) to Tourism Queensland’s current global phenomenon, Best Job In The World, these initiatives have taught me the tremendous value of getting your message out to as broad an audience as possible.

Now, inspired by friend and colleague Carla, I’ve decided to apply my PR savvy to a more personal objective -- finding Mr. Right.

When it comes to PR, the best ideas are often the simplest ones and so, I’m forgoing stunts in favor of deploying good old fashioned word of mouth to achieve my goal.

Who Should I date? You tell me!

I’ve already taken a few steps in this direction, putting friends, family and business associates on notice that I’m open to matchmaking attempts. Now, I’m asking you, dear readers, to play Cupid and answer the question -- who do you think I should date? Do you know a great guy -- or know someone who might know one -- that’s single and looking?

When it comes to bachelors, I don’t necessarily have a physical type. As I once told, I’ve dated everything from short and balding to tall and muscular. I do have a few prerequisites, though. Here they are:

Age range: 35-45
Zip code: Anywhere in the tri-state area (NY, NJ, CT)
Must Haves: Intelligence, spirituality, ambition, a well-worn passport
Dealbreakers: Cats, dogs, small kids, no sense of humor
Optional: Enjoys Scrabble, concerts and a good meal

Feel free to forward this post far and wide -- viral marketing is key to any successful PR program -- and email me your suggested Mr. Right candidates at

I can’t think of a better date than February 14th to launch a plan for finding a permanent sweetheart. Happy Valentine’s Day, Everyone!

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