Wednesday, March 4, 2009

Countdown To Best Job In The World

Yesterday, my client Tourism Queensland announced the Top 50 finalists for the destination’s highly-coveted Island Caretaker position, a.k.a The Best Job In The World.

As the phenomenal media and public response continues, I can’t help thinking about my good fortune in being part of such a groundbreaking campaign – one that will culminate in a once in a lifetime experience for the successful candidate.

Best Job In The World: All smiles after snorkeling for the first time during January’s press trip to Queensland (photo courtesy: Kent St. John)

Nearly 35,000 people from across the globe have applied for the six-month $100k gig on Queensland’s Hamilton Island. The amazing response has been especially fun for me, since I got to experience first hand in January the majesty and excitement of the Islands of The Great Barrier Reef.

Best Job has been such a hit across all media – from The Today Show to Twitter – that it’s redefined viral marketing and reminded me how, in this post-Facebook landscape, we’re all separated by a lot less than six degrees.

One of my best friends from the UK, Eva, shot the 60-second application video for a friend of hers. She didn’t make the Top 50, but it turns out that a fellow publicist (and blogger) I’ve worked with many times, Angelene Orth, did.

Best Job Finalist Angelene Orth (a.k.a Big Apple Angie)

Angie is one of six Americans in the running. Check out her fabulous video here. You can view the videos of all 50 finalists at, and cast a vote for your favorite. The most popular candidate will join 10 selected by Tourism Queensland to fly down for interviews in May. Online voting runs now through March 24th.

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