As someone who works in PR, I always appreciate a great marketing idea. Maybelline has launched a fun and fabulous contest, Colorful Life, that’s worth checking out.
The cosmetics giant is looking for “colorful women” to submit their stories for the chance to star in a Maybelline New York short film, win a trip to NYC and meet “Sex And the City” author Candace Bushnell at her Webisode Premiere Party.
According to a member of Maybelline’s marketing team, here’s the kind of women they’re looking for--
“Maybe you’ve started your own business based on a personal passion, or you’re a community leader everyone looks up to. Perhaps you’ve dedicated time and energy to a cause, or use art as a means of creative expression.”
The contest deadline is June 30th. Click here for more information.